The Influence Of Media Violence On The Youth Media Essay

The Influence Of Media Violence On The Youth Media Essay Aggression in the media has been under a lot of scrutiny in recent times. It has resurfaced as the pinnacle of countless debates among politicians, parents and educators despite the fact that it is a current trend. The youth are increasingly becoming more hostile. This is in directly mirrored to violence becoming further prominent amid adults. Parents and educators continue to stress that the damage violent media inflicts on children will carry on into adulthood. Various studies have confirmed that violent media moulds the youth into violent adults. The issue is not as simple as just putting a stop to violence. The media distributors should end mass producing and distributing violence to children in the name of entertainment. Unless executives at television, music, and video game companies discontinue this mass production of violence, this appalling tendency of violent children resolves to carry on. Research on violent television and films, video games, and music reveals unambiguous evidence that media violence elevates the possibility of aggressive and violent conduct in both immediate and long-term contexts. The sound effects emerge larger for milder than for more severe forms of aggression, but the effects on severe forms of violence are also imperative when compared other violence risk factors effects.Young people have a tendency to be without doubt influenced by media for a diversity of reasons. Children discover what is tolerable or intolerable through what the media portrays as opposed to what parents teach them.    Parents have seized to be the powerful prominent associate in a childs life. Children utilize the media personalities to model acceptable or rather offensive manners. Movies, music and video games display that it is acceptable to massacre or hurt others. Small children in fact, have difficulty differentiating between reality and fantasy. Putting that into consideration, we realise that the mass media fails to consider that a small child cannot figure out the ramifications of being wounded during a violent act; it actually hurts and one may not survive. Children brought into emergency amenities for treatment from these media propelled accidents are inclined to articulate with astonishment that their injuries truly hurt. Dramatic Television and Movies have exposure to violent behavior. On film or television tends to amplify aggressive behavior in the short term. Youths who look at violent scenes afterward demonstrate more aggressive conduct, mind-set, and emotions than those who do not. In the distinctive investigational model, researchers indiscriminately allocate youths to see either a short violent or a short nonviolent film, and then observe how they interact with other people after viewing the film. Both physical and verbal aggression toward others may be assessed. The time period for testing the effects is short-from a few minutes to a few days after seeing the film-and normally there is no effort to test for permanent effects of the single revelation. With older teenagers and university students, physical aggression has often been considered by the enthusiasm of participants to impose an electric shock or a loud aversive noise on a peer. The participants are usually given a frail justification for harming the other person. Studies have shown that the introduction of the television which happened at different times in all communities has taken advantage of this disparity in timing to study TVs effects on aggression within a society. Time-series analysis done using aggregated data on offense and media viewing to examine the effect of the introduction of TV on violence in the United States, Canada, and South Africa (where television came on the scene only recently), comparing crime rates prior to and subsequent to the introduction of television. He concluded that the introduction of television, joint with recurrent depiction of violent acts, increases interpersonal violence in a society. However, this study ought to be viewed with vigilance as there exists additional factors that may have influenced national crime rates simultaneously. Studies have confirmed that witnessing violence in news reporting promotes imitative, or impersonator, manners. There are countless sketchy reports of people imitating illusory violence. Regardless of the regularity of these alleged instances of a pollution of violence, however, there has been comparatively little research examining how news stories of aggressive events affect behavior. Studies prop up the perception of a corrupt effect, with some of the best evidence indicating that stories of a renowned persons suicide enhance the chances that other people will also take their own lives. Studies of music videos and music lyrics have shown that Music videos are also of concern because these videos are sometimes replete with violence. Those without open aggressive content often have rebellious overtones and music videos are extensively watched by adolescents. Violent video games have recently surpassed violent music videos and even violent TV as a matter of concern to parents and pol icymakers. There are several reasons for this. First, children are spending most of their time playing video games. Second, a greater part of these games hold violence. Third, children involved in these games are dynamic participants not observers; they are at better risk of becoming antagonistic themselves. The impact of publicity to violent video games has not been premeditated as expansively as the impact of exposure to TV or movie violence; nevertheless, generally speaking, the outcome reported for video games to date are related to those obtained in the investigations of TV and movie violence (Anderson Bushman, 2001). Studies of Internet participation assert that the fundamental hypothetical ideology pertaining to the effects of exposure to media violence should be relevant to Internet media. Up till now, there are no available studies that address how exposure to Web-based media violence affects aggressive and violent behavior, attitudes, values, and feelings. Nonetheless, because of the image and interactive nature of Web material, we anticipate the effects to be very parallel to those of other visual and interactive media. The Web materials with violence tend to be video games, film clips, and music videos, and there is no reason to believe that delivering these materials into the home via the Internet, rather than through other media, would reduce their effects. Neuroscientists and cognitive psychologists have discovered that the human mind often acts as an associative system in which ideas are to a degree activated (primed) by linked stimuli in the surroundings (Fiske Taylor, 1984). An encounter with some occurrence or stimulus can major, or trigger, correlated concepts and ideas in a persons memory even without the person being aware of this control. For example, exposure to violent scenes may activate a complex set of associations that are related to aggressive ideas or emotions, thereby momentarily escalating the convenience of aggressive opinions, approach, and scripts (including aggressive action tendencies). In other words, aggressive primes or cues make aggressive schemas more easily available for use in processing other incoming information, creating a temporary interpretational filter that biases subsequent perceptions. If these aggressive schemas are primed while certain events-such as ambiguous provocation-occur, the new events are more likely to be interpreted as involving aggression, thereby increasing the likelihood of an aggressive response. Priming effects related to aggression have been empirically established both for cues usually associated wi th violence, such as weapons (Anderson,Benjamin, Bartholow, 1998). For example, the  mere presence of a weapon within a persons visual field can increase aggressive thoughts and aggressive behavior. Priming effects are often seen as solely short-term influences. Except that research by cognitive and social-cognitive scientists has shown that recurring priming and use of a set of concepts or schemas in due course makes them persistently available. In essence, commonly primed aggression-related judgment, emotions, and behavioral scripts become routinely and continually accessible. That is, they become part of the ordinary interior state of the character, thereby escalating the possibility that any societal encounter will be interpreted in an aggression-biased technique, and hence increasing the likelihood of aggressive encounters all through the individuals life (e.g., Anderson Huesmann, 2003). In addition to that, media propagates arousal and excitement in youth. Media violence is exciting (arousing) for most youth. That is, it increases heart rate, the skins conductance of electricity, and other physiological indicators of arousal. There is verification that this arousal can inc rease aggression in two different ways. First, arousal, regardless of the reason for it, can rejuvenate or reinforce everything an individuals principal action propensity happens to be at the time. Thus, if a person is irritated or else instigated to aggress at the time increased arousal occurs, heightened aggression can result. For instance, if a person who is aroused misattributes his or her arousal to a provocation by someone else, the tendency to act uncompromisingly in reaction to that infuriation is amplified. This is because people tend to react more violently to provocations immediately after watching exciting movies than they do at other times. Researchers at the Indiana University School of Medicine reported in 2006 reported that brain scans of kids who played a violent video game showed an increase in emotional arousal, and a consequent decline of activity in brain areas involved in self-control, reticence and concentration. To date, however, there have been no conclusive studies linking video-game violence to aggressive behaviour in youths. Emotional desensitization is another effect of media on the youth. Emotional desensitization refers to a drop in distress-related physiological reactivity to observations or thoughts of violence. When people who watch a lot of media violence no longer respond with as much offensive physiological arousal as they did primarily. Because the unpleasant physiological arousal (or negative emotional reactions) usually related with violence has an inhibitory influence on thinking about violence, condoning violence, or behaving violently, emotional desensitization (that is., the decrease of th e unpleasant arousal) can result in a heightened probability of violent thoughts and behaviors (Huesmann et al., 2003). However not all youth are affected adversely by media. As a matter of fact, media has minimum effects on some youth. It all depends on several factors such as age, gender, characteristics of the aggressive performer, portrayed justification and penalty of the aggression, social environment like influence of culture, childrens access to media in the home, influence of neighborhood, influence of parents, and the persons moral principles. Theories put forward have shown that the media-violence effect is largest in the youngest age group (less than 5 years old). Even concise exposure to media violence and aggressive behavior on TV and in film caused temporary aggressive behaviour in youths. It should be noted that the principal effect was certainly aggression, and not violence. Fascinatingly enough, a study on New York youths found that exposure to media violence commencing at age 8 had a direct correspondence to aggressive performance a decade later in boys, but not in girls. Early studies in the United States and some studies in other countries found stronger relations between media-violence viewing and aggression for boys than for girls. Assertiveness and intelligence of the viewer also affect the extend of media influence. An aggressive youth will turn out to be more aggressive after watching a violent movie; also children of lower intellectual aptitude watch more television and see more television violence. Children and youth spend more time consuming entertainment media than engaging in any other activity besides school and sleeping. There have been recent efforts to reduce the harmful effects of media violence on youth have taken various forms, including attempting to reduce the amount of media violence and its convenience to the youth and children. Encouraging and facilitating parental monitoring of childrens media access, educating parents and children about the potential dangers of media violence and changing youths mode of thinking to reduce the chance that they will impersonate the violence they see. However, it is not clear that reducing exposure to media violence will reduce aggression and violence, it is less clear what sorts of interventions will produce a reduction in exposure. Some suggestions that counter attitudinal and parental-mediation interventions are likely to yield beneficial effects, but media literacy interventions by themselves are fruitless. In that case, meeting the larger societal challenge of providing children and youth with a much healthier media diet may prove to be more complicated and expensive, especially if the scientific, news, public policy, and entertainment communities fail to educate the general public about the real risks of media-violence exposure to children and youth. It should be renowned that real-world influences might diminish or abolish the aggression noted under experimental conditions. It is possible and even likely that study participants might react differently in the laboratory when they realize their aggression will not have any ne gative consequences or retribution. This has been a controversial issue whereby people have presented different views on whether media affects ones level of aggression and violence. Some claim that exposure to media violence causes children and youth to behave more aggressively and affects them as adults years later, while others argue that the scientific evidence simply does not show that watching violence either produces violence in people, or desensitizes them to it. Although media violence is particularly tough to characterize and evaluate, family attitudes and social category are stronger determinants of attitudes toward aggression than is the amount of disclosure to TV, which is all the same a significant but weaker predictor.

Internship in Public Relations Department of an Advertising Agency Essay

Section I Introduction 1.1 Background Internship is one of the essential parts required for the completion of MBA program. It is to provide first hand exposure to the students about the real work scenarios in business organizations. It allows students to imply their theoretical knowledge in the real workplace by enhancing their ability and confidence level in the dynamic business world. Besides, one of the objectives of this program is to enhance student’s interpersonal, communication, report writing skills as well as presentation skills and to understand different viewpoint of the staff and the customer of the organization. 1.2 Objective of the internship The objectives of my internship at Prisma Advertising agency are: To fulfill the requirement of MBA program of Pokhara University. To understand importance Public Relations in corporate world. To understand how public relations enhances brand image. To comprehend successful events. 1.3 Placement For the purpose of internship, the trainee was allowed to perform internship in the organization where she was actively working for past two years. The organization is an advertising agency named Prisma Advertising located in Kalikastha, Kathmandu. The internee had been working in Public Relations Department (PR) as an Executive. 1.4 Expected Learning Experiencing the real life working environment Expand the boundaries of theoretical learning Develop better public relation skills with media as well as in corporate sector Section II Industry and Organization Profile 2.1 Industry Profile There are no records of any kind that tell us about the origin and history of Nepali advertisements. The earliest form of advertising may thus be taken as the trumpet blowing tradition of kings and maharajas to disperse royal messages. The advent of Mass Communication in Nepal can be said to have been through such official proclamations, which were usually accompanied by the use of musical instruments like drums or trumpets. The age-old oral tradition of promotion by vendors selling their wares in the market can also be taken as another early form of advertising. With the national daily  Gorkhapatra churning out advertisements on a regular basis, the advertising sector caught momentum, and the next major development came in the form of an advertising agency, Laxman Upadhaya’s Nepal Advertisers. The main objective of the agency was to publish flashy and attractive advertisements in the print media. Three years later, following in the footsteps of Upadhaya, Keshav Lamichane started Nepal Printing and Advertising Agency owned by Keshav Lamichane. This agency held the accounts of prime clients like Janakpur Cigarette Factory, Royal Nepal Airlines Corporation and Nepal Bank Limited. 2.2 Prisma Advertising Profile Prisma Advertising is the franchisee of Mathew and Ogilvy in Nepal. It is one of the most creative agencies which established in 1991. It is a full service office with team of 47 people which has been growing as creative leader and 360 degree brand stewardship. It provides wide range of services from media, branding, and sales promotion to advertisement. They continuously thrive to provide creative products by giving a consumer touch to what they deliver, also offer fully integrated marketing communication solutions as well as focus on building brand relationship with the consumers. It has been awarded as The Best Agency of the Year 2004-05, 2005-06, 2006-07 & 2007-2008 (four years in a row). In addition to it also has won the only international advertising award for Nepal – â€Å"Bell Ringer 2000† from Johnson &Johnson, USA. Prisma approach to communication: These activities are part of the prisma advertisement agency which is provided to the clients according to the promotion they required for their products and services. 2.3 Importance of Public Relation Department Why does Brand or an Organization need a Public Relation Department? Unless one is a celebrity, good public relation just does not happen on its own. It takes lots of skill and consistent hard work, over a period of time. It’s part art, part science and when practiced correctly the results can be very rewarding. Here are few reasons why Public Relations is important: Media coverage increases credibility Paid advertising increases name recognition; media relations increases credibility. When people read a story about the excellence of a particular organization in a newspaper or see a story praising the company on television, they are much more likely to have a favorable opinion of that particular organization. Media coverage helps to attract â€Å"quality† prospects  Because a public relations increases credibility, it helps to attract those who want the best. When people have heard of the organization or brand and have a favorable impression of it, it is easier to attract and hold their attention while the organization or the brand tell their story. Media coverage makes you a player  Coverage in important publications or on TV can make the organization or brand look much larger than it is. Public relations help to avoid price competition  If people believe that the particular brand is the best, they will understand why it is worth paying the price. A public relations program stretches the marketing budget  Because the media does not charge for news coverage, the relative cost of a good program is a lot less than for paid media or a direct mail campaign. Best way to launch a brand  Public relations are also considered by many as the best way to launch a brand or new product. When something is new the media often will write about it because of its news value. Section III Critical Analysis of Job Performed 3.1 Function of Public Relation Department PR Department functions to maintain and enhance mutual understanding/relationship between its clients and public. The core responsibility of the PR Department is to build and protect the brand. PR communicates client’s views, objectives and purposes to the general mass and at the same time monitors feedback and correcting the public attitudes/ reactions. For this, department focuses on major areas: Crisis Management: To avoid any crisis and its adverse effects to its clients, the PR Department prepares press releases and makes them public through media vehicle. Corporate Social Responsibility (CSR): Also known as corporate responsibility, corporate citizenship, responsible business and corporate social performance that forms of corporate self-regulation integrated into a business model. To fulfill these responsibilities the company’s want to conduct events, and any such social events are organized for the client by this department. For example: charity program. Further, they also create social awareness for NGOs and INGOs and other organizations working for the welfare of the society at discount rates. Event Management: Various events such as press conference, product launching events etc. are organized either to provide new information or introduce a new product. In such events, various media houses, guests are invited and are provide with the press release which gives details about the event. Monitoring and tracking current scenario: Either it be country’s current happenings or competitor’s activities, PR Department tracks the entire essential data with the help of media and reports to the internal staff members as well as the client in daily basis as well as a monthly reports. 3.2 Activities Performed The internee was part of a PR Team and there were five members in this team. Public Relation Head, Senior Public Relation Supervisor, Copy Writer and PR Executives are the designations of this team. The internee was working under direct assistance of Senior Public Relation Supervisor. Each team members  had their specific task that they were assigned to and those were mentioned in their job description. Following were the job assigned to the intern. 1. Everyday internee had to make a daily update on country’s news update regarding political, business and social happenings and send it to the clients. 2. Track on competitor’s activities like press ad, news and send it to respective clients. 3. Make Share of Expense (SOE) respective to the competitor’s and send it to clients on monthly basis. 4. Make regular interactions with media as well as clients to enhance better public relation. 5. Make press releases, news articles on client’s activities and send it to media for the coverage. 6. Organized events like Press Conferences, Formal meetings with government bodies, and Cocktail parties as per the clients need. 7. Crisis management of the clients. Bajaj Pulsar 200 NS Launch, Coca-Cola Inter-School National Football Tournament, Coca-Cola ‘Live Positively ‘and Western Union’s collaboration with Mercy Corps to empower 1200 women to be financially literate were some of the major events organized as an internee under PR Department. The major task of the PR Department during these events was to highlight the program as much as possible with the help of media as well as word of mouth publicity. Few of the coverage of these events are attached below. Coverage of the Events Bajaj Pulsar 200 NS launch Coca-Cola Inter-School National Football Tournament Coca-Cola ‘Live Positively’ Western Union’s collaboration with Mercy Corps Activities Performed Working as an intern in PR Department, internee had to face several crisis situations where various brand reputation damaging news were covered by  newspapers and television. To tackle with those situations, crisis management was done. Few examples of Crisis Management are as follows: Nepal Samachar Patra and Sagarmatha Television were continuously showcasing various news regarding faulty products of Bottler’s Nepal Limited. To surpass those negative news, internee with the PR team had undergone the crisis management by flowing the positive news of the company in The Kathmandu Post. This is a technique where PR people do not counter the negative news directly but highlights the positive aspect of the company, person or the brand to put the positive news in the top of the publics mind. Negative News covered by Nepal Samachar Patra Positive News published in The Kathmandu Post 3.3 Public Relation Department Analysis As an internee under PR Department of an advertising agency, 3.4 Problem Identification and Solution Alternatives As every best effort does have a loop hole, PR Department also has to face certain problems at times.

THtruemilk

Vietnam Is gradually open the economy to well-come there of International trade, which create a great Incentive for any Industry, Including dairy Industry, to expand production, enhance competition and better benefit domestic as well as foreign consumers. Dairy products offered in Vietnam market today, for that reason, become various. HTH True milk, the young and potential producer in this industry, has been well-known as a domestic firm providing high-qualified dairy products with acceptable price.In the band new economy background, HTH True milk also cope with ever competition, but still not only survive but also continuously get further step In dominating the domestic market. Fresh milk Is one of HTH group's strategy, and an outstanding example of HTH true milk's success in term of market share as well. To clarify culprits for HTH true milk's prosper and also work out some suggestion for its further development, our group has managed to make some analysis of overall market, busine ss environment, brand, customers and competitor s as well as SOOT matrix applied for the company Itself.The marketing plan Is composed of 5 mall parts: Firstly, in the part of current marketing situation , market situation, product review, competitive review, distribution situation would be clarified. Secondly, SOOT analysis indicates strengths, weaknesses, threats and opportunities to help company see through where they are standing in the dairy market and make decision to deal with: capitalizing on strengths, overcoming weaknesses, maximizing opportunities, and eliminating any threats or turning them Into opportunities.In the next part, objectives and Issues would be mentioned. _ After that, marketing strategy including signposting, product, pricing and promotion strategy plus distribution strategy will be discussed. And based on the company's strategies, the action program is established II. HTH True milk was established In 2009 with the financial advisor of the Bank of North Sal sa commercial Joint stock.The True milk enters the mature dairy market and face with many veteran competitors. Figure: Vietnamese dairy revenue from 2004-2009(unit: billion VEND) (Source: Hauberk securities' annual report) Vietnam dairy Industry has experienced a significantly growing trend In revenue urine the period 2004-2009 as the sales doubled to VEND 8,503 billion In 2009 as compared to the figure of VEND,084 billion in 2004.This development attracted a lot of companies to invest in this potential market, forcing HTH true milk to involve in a great competition for survival. There are about 50 dairy companies in Vietnam, mostly small and medium sized companies. The biggest competitors are: Vanilla, Dutch Lady Vietnam, Nestle Vietnam, Nutrition, F & N Vietnam and Hangnails. However, the market Is very concentrated and 65% belong to 2 major manufacturers are Valhalla

Gender Development Biological, Interpersonal, Cultural...

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