The Effects of Racism During World War II

Book Report On Positioning The Battle For Your Mind

Book Report on Positioning: The Battle for Your Mind Introduction In a world of extensive market dynamism, uncertainties, and stiff competition, managers in marketing departments are constantly grappling with ways of increasing and maintaining market dominance. An organization’s vibrancy in the present markets nearly depends entirely on the efficiency of marketing strategies and principles. Responsively, there are thousands of books and researches addressing the theory-practice gap in marketing. The book titled POSITIONING: The Battle for Your Mind authored by Al Ries and Jack Trout is one of the books providing the most timely and long-awaited solutions to marketing managers. The current paper is a book report providing detailed information about its content. Reasons for Selecting this Book Given the thousands of books in marketing literature, it suffices to provide a number of the driving factors towards selecting POSITIONING: The Battle for Your Mind. First and foremost is the title. The title of the book is not only catchy but also addressing one of the central topics in marketing. Market positioning pervades the language of every profit-making organization yet some perform thousands of times better than others yet a notably huge number of marketing scholars term positioning as the bedrock of marketing success. Given the number of businesses closing shop every year and others invading the markets, it becomes almost unavoidable to wonder how positioning is effective inShow MoreRelatedAdvertising Objectives1479 Words   |  6 Pageswill sale. Positioning According to the book written by Al Ries and Jack Trout â€Å"Positioning: The battle for your Mind† positioning is described as a communication tool used to reach target customers in a crowded marketplace. Getting into the mind of the consumer is all about positioning the product. So, with that being said, the new product being launched will create a unique position in the mind of the consumer because they are always bombarded with a lot of advertising, naturally the mind will rememberRead MoreIntegrated Marketing Communications Plan For Showtime Energy Drink Company1405 Words   |  6 Pageswill consist of any business personnel who may finishing monthly reports or a trucker doing a long ride, thus anyone can use Showtime energy drinks. These males and females come from all walks of life and financial status. They live in suburban and rural areas and have different levels of education. They all share physical/mental exertion in common and getting their adrenaline pumping. Positioning The brand positioning comes from out of the product benefits. Showtime Energy will alsoRead MoreA Study On Brand Positioning At Ashirvad Pipes Private Limited Essay2018 Words   |  9 Pages â€Å"A STUDY ON BRAND POSITIONING † AT â€Å"ASHIRVAD PIPES PRIVATE LIMITED† By NAGENDRA.K USN: 1NH13MBA59 SUBMITTED To VISVESVARAYA TECHNOLOGICAL UNIVERSITY IN PARTIAL FUFILLMENT OF THE REQUIREMENT OF DEGREE TO â€Å"MASTERS OF BUSINESS ADMINISTRATION† Under the guidance of INTERNAL GUIDEEXTERNAL GUIDE NIVIYA FESTON Mr. SNAJAY Assistant Professor Manager Department of Management NEW HORIZON COLLEGE OF ENGINEERINGRead MoreCritical Review of Positionality Theory4253 Words   |  18 Pages‘Research Reports’... ‘Research Data’... ‘As per the research observations’ ... ‘As per the research findings’... how often do we come across such terms while moving around in the corporate organizations...? How simplified our life gets when we have a strong backing of a ‘Research’ to whatever we discuss...? Read MoreMacbook Pro Market Positioning2560 Words   |  11 PagesAPPLE MACBOOK MARKET POSITIONING Zainabid Munir Akber INTRODUCTION This report will identify the positioning of Apple’s notebook product line ‘MacBook’ to its relative competition by the use of marketing concepts such as; segmentation marketing, target marketing, buyer behaviour, product strategy and how the company has enhanced the product over the years. INTRODUCTION TO MARKETING POSITIONING The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncomingRead MoreSituation Analysis Bmw M5 Market2271 Words   |  10 Pages....................................................................... 2.0 Situation Analysis/Current Marketing Mix 2.1 Current Product 2.2 Current Pricing 2.3 Current Distribution 2.4 Current Promotion 3.0 Brand Positioning Theory 3.1 Define Brand Positioning 4.0 Target Market Identification 4.1 Geographic Segmentation 4.2 Demographic Segmentation 4.3 Psychographic Segmentation 4.4 Behavioural Segmentation 5.0 References List: 11 1.0Introduction BMW Group is oneRead MoreAdvertising : The Objective Of Advertising2305 Words   |  10 Pagesthat impact the efficiency of the ad. a. Positioning Positioning also called unique selling proposition is defined by Kotler (1999) as the act of designing the company s offering and image to occupy a distinctive place in the target market’s mind. Furthermore, in the book Positioning: The Battle for your mind, Ries and Trout (1981) emphasize on the fact that while positioning begins with a product, the concept is more about positioning that product in the mind of the consumer. These two definitionsRead More12 New Rules of B2B Product Launch3915 Words   |  16 PagesProduct Launch by Dan Adams You may post this e-book to your blog or forward to others. 12 New Rules of B2B Product Launch www.b2bproductlaunch.com of  © Marketing  © Advanced Industrial 2009 Advanced Industrial Marketing, Inc. Why new rules? Why now? First, the internet is changing everything. Most B2B transactions now occur when the customer finds the supplier—not the other way around. If someone deep inside a prospect company can’t find you, your new product just lost to a competitor’s. SecondRead MoreThe Australian Beer Industry Essay4221 Words   |  17 PagesBrisbane QLD 4000 25 August 2012 Mr R. Murray Level 7, 68 York St SYDNEY NSW 2000 Dear Mr R. Murray As per your request I am submitting to you the attached report analysing XXXX Gold Beer in the Australian beer industry titled ‘XXXX Gold in the Australian Beer Industry’, due on the 3 October 2012. The purpose of this report is to inform you of the company background, product attributes, promotional strategies including target market and marketing mix along withRead MoreMarket Segmentation9161 Words   |  37 PagesMARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And, consumer (the end user), who makes a market, are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this

Vaccinations The benefits outweigh the risk free essay sample

The world human population is consistently under threat from potentially fatal infections and disease outbreaks that cause death, intense suffering and fear. Since time began, the world has experienced large-scale epidemics, such as the 1918 flu pandemic that caused heavy loss of human lives. Currently, flu pandemics continue recurring in different parts of the world, while HIV/AIDS remains one of the most serious infections with no cure. Discovery of vaccines has played a critical role in alleviating human suffering and reducing mortality rates associated with various deadly viral pandemics, such as polio, small pox, flu and measles among others. However, skepticism about vaccines’ safety still exists, preventing some people from being vaccinated. Failure to get vaccinated increases the risk of being infected and infecting other people in society. Since the advent of vaccination, especially child immunization programs, several infections have been eradicated in various parts of the world and many lives saved in the process (CDC). For long periods, childhood infections such as whooping cough, measles, diphtheria, polio, mumps and tetanus caused high infant mortality rates and suffering. However, vaccines have drastically reduced these infections, protecting many children from early deaths and serious medical complications that sometimes result to lengthy hospitalization. In United States alone, measles infections reduced by 99.9% from 20th century to 2006. During the same period, diphtheria and polio infections have been completely eradicated by vaccinating young children (immunizeforgood.com). The prevalence of tetanus, whooping cough, mumps and rubella in United States also declined by 96.9%, 89.4%, 95.7% and 99.9% respectively during the period (immunizeforgood.com). This clearly demonstrates that vaccines are not only effective in preventing diseases but also in eradicating them as well. Vaccine preventable infections are currently at record lows in many parts of the world. However, incidents of people failing to get vaccinated and being under-immunized are still common, which increases the risks of the disease outbreaks (CDC). The safety of vaccines is the foremost issue that critics advance in their opposition against the life saving medical intervention. Medically, vaccines are administered to healthy individuals, including infants to boost their immunity against various infections (Roberta 436). For this reason, they undergo more  rigorous safety standard tests than most of other medical drugs (Roberta 436). However, in spite of these tests, few side effects are reported rarely because serious medical condition compared to the effects of infection that the individual is being protected from. For instance, chicken pox vaccine sometimes causes soreness and itchy sensation in children (CDC). However, children who are not vaccinated against the condition develop serious medical complications when they contract the infection (immunizeforgood.com; CDC). Before the invention of chicken pox vaccine 10,600 people were admitted in hospital, where 100 to 150 died annually in the United States alone (immunizeforgood.com). In this case, the side effects of the vaccine are mild compared with the effects of contracting chicken pox. The side effects of vaccines on health of an individual depend on several factors, but research has not established conclusive findings on some of the risk factors. However, people with weakened immune system have high risk of developing serious health complications especially from live virus vaccines (Roberta 438). Conditions that could weaken immunity include diseases such as HIV/AIDS, cancer, individuals with transplants, and those undergoing medical processes such as chemotherapy (Gayle, et al.2366). In addition, taking immunosuppressive drugs and a history of using steroids weaken immune system (CDC). Advanced age (over 65 years) has been established as a possible risk factor for developing serious medical complications after taking yellow fever vaccine (Alena, et al.3257). In such situations, medical practitioners advise high-risk individuals against taking such vaccines until their immunity improves. In spite of the aforementioned risk factors, serious side effects emanating from vaccinations are very few. About 30,000 reports on adverse effects of vaccines are received annually in the world, and only 13% of them are serious (VAERS). From 1991 to 2001, 128, 717 reports of vaccine adverse effects were reported in the United States. Out of the total numbers of reported cases, the percentage of deaths ranged from 1.4% to 2.3% (Zhou, et al). By comparing this number with the millions of lives saved annually by vaccines, it is apparent that benefits outweigh the risks. Studies on effects of several vaccines on pregnant and lactating women have established that immunization confers immunity to both the woman and the child without undermining their health (WHO 286). Constant monitoring and review of vaccines’ safety concerns is done to  ensure that the public is confident of embracing and accepting immunization as an important preventive procedure fear of adverse effects on their health. To ensure vaccines’ safety, world recognized organizations have established reliable mechanisms and programs of monitoring and reporting effects associated with vaccination. Some of the programs include Vaccine Adverse Event Reporting System (VAERS) and Clinical Immunization Safety Assessment (CISA) Network (CDC). The increased surveillance of vaccines has resulted to some vaccines being withdrawn or suspended from use, such as Rotavirus vaccine in1999 due to some undesirable effects (Roberta 437).

Opposing Views Of The Savior In Gnossisism And In Orthodoxy Essays

Opposing Views Of The Savior In Gnossisism And In Orthodoxy I am attempting to write one coherent essay discussing questions three and two. I propose to first characterize the opposing views of the savior in Gnosticism and in Orthodoxy. Secondly, I will compare the Valentinian and classic Gnostics in how they differ and how the Gospel of Truth exemplifies the features of Valentinian Gnosticism. The Orthodox view the church as a necessary medium between the laity and god; they argued that without the church and the hierarchy of clergy, the congregation would not be able to attain god on their own. They saw the coming of god's kingdom as a literal event. They also saw it preposterous thought to separate the body from human life. That is, they saw Jesus as both flesh and spirit that were inseparable. The Orthodox considered the crucifixion of Jesus as a historical account. They viewed Jesus as a martyr that sacrificed his life so that we may live. It was believed that the martyrdom of Jesus allows for the forgiveness of sins and ensures resurrection and our life everlasting; this sacrifice allowed us to release our guilt and receive forgiveness for our sins. On the matter of what Jesus was, the Gnostics vehemently disagreed with the Orthodox Church. Gnostics believed that Jesus was more than a human martyr; Gnostics believed that the Holy Spirit (Christ) and Jesus of Nazareth were two separate entities. They felt that Jesus was a man of flesh who, at baptism, received the Holy Spirit and became Christ. They looked at it as though the spirit of Christ was occupying the body of Jesus until the crucifixion, where the spirit was transfigured and released so that we may attain salvation. Gnostics and the Orthodox Church also argued over the point of the suffering, or the passion of Jesus. Gnostics felt that Christ only appeared to suffer and die, it was the body that suffered and when Jesus passed, the spirit was transfigured and released. Gnostics and the Orthodox also disagreed on the point of the existence of God. The Gnostics rationalized that the god of the old testament-a god of creation and punishment was clearly a separate entity from the god of Jesus, who was a loving and forgiving god. How could such a loving god reach out to us with salvation and forgiveness be the same god who created pain, punishment and suffering. The Orthodox believed in one god, the father almighty creator of heaven and earth. In fact this was the major claim of the creed that the orthodox Christians proclaimed as part of their faith. Another point of argument was how to attain salvation. Orthodox Christians felt it was necessary to proclaim, out loud, their belief in one god. This was the discerning factor that allowed them to separate themselves from the Gnostics-who were now considered heretics and a threat to the church. Gnostics believed that as long as one lived in faith and held good conduct throughout their entire life they would achieve salvation. Gnostics felt their approach was superior to that of the Orthodox Christians because even hypocrites could proclaim the creed, not believe in it and still reach life eternal and salvation. After Jesus died, both Orthodox Christians and Gnostics claimed to witness the resurrection of Christ. The orthodox claimed that they saw the physical reappearance of Jesus Christ and expressed the importance of this type of sighting as the truth. Gnostics had the belief that the relationship between salvation and themselves was on a more personal level. Gnostics insisted that it was merely an encounter between the witness and the spirit of Christ that had been transformed. This follows the Gnostics belief that religious enlightenment came from introspect and self-knowledge. Once one had achieved this gnosis they were considered to be of mature knowledge and a member of an elite group ready to receive the secret knowledge of the spirit. Gnostics believed that they belonged to the true church of an elect few who were worthy; the orthodox Christians would not be saved because they were blind to the truth. Ignatus took the idea of the father, son and the Holy Spirit to an extreme. He